Hinge’s New AI Wingman Offers Personalized

Hinge has announced today a new AI-powered feature called “Prompt ,” designed to enhance dating profiles by analyzing s’ responses and offering suggestions for increased “specificity” and “authenticity”.

Using OpenAI’s GPT-4 mini, Prompt evaluates each prompt answer and provides tailored advice to help s highlight interesting details about themselves, encouraging more engaging conversations, as reported by TechCrunch.

Rather than dictating exact responses, the feature offers three levels of guidance: “Great Answer,” “Try a Small Change,” and “Go a Little Deeper.” The “Great Answer” option encourages s to keep their response as is, while the other levels suggest improvements, such as adding more personal details like a favorite genre or artist to showcase individuality.

There is an obvious  inherent paradox in Hinge’s approach: while the platform encourages s to be more authentic, the responses are ultimately reviewed and influenced by AI. This raises questions about the true authenticity of advice provided, as s are guided by an algorithm rather than their own instincts or personal expression.

TechCrunch notes that this new feature arrives at a challenging time for online dating, as s are feeling fatigued by the endless swiping, unproductive chats, and frequent ghosting.

@carlyweinstein1 When u have just rly had it with the dating scene. #hingeprompts #onlinedating #datingapps #nycdating #singlelife ♬ original sound – Carly Weinstein

This news highlights the increasing use of AI in online dating platforms. For instance, Grindr is testing an AI “wingman” to help s find long-term partners, suggest date spots, and even make reservations. Moreover, Tinder launched an AI tool in July to help s select the best images for their profiles.

Whether this new trend will increase burnout or genuinely improve authenticity, as Hinge claims, remains to be seen.